Time is important. Readers often give you less than a second to capture their attention - otherwise, it's on to the next page. And when they do decide to give you their attention, you only have another split second to keep it. Judson Creative can help you keep it.
Advertising is not a game of placement versus creative. It's a game of placement AND creative. You can't have one without the other. It's imperative to spend enough on advertising placement to effectively get your message in front of your target. It's even more imperative to develop print advertising that stops readers in their tracks, engages them and elicits action. If your print advertising doesn't create action over time, all the money you spent on advertising placement in the first place is wasted as readers continually just flip past your advertisement. Check out these examples of past print advertising campaigns from Judson Creative.